Tim
Humphrey and his partner Jim Ventress spend lots of time developing
new products, but they never get to market any of them. They leave
that to the companies that hire their firm, designsUNLIMITED, for
its engineering and development expertise. Their product development
clients come from many fields: medical products, communications
equipment, data processing products, outdoor machinery, aftermarket
automotive equipment, toys, and more. Their firm is typically
engaged when a client lacks specific mechanical engineering
expertise or when the development workload overtaxes existing
resources.
“In product development, time is your enemy,” says Ventress. “Cost
may or may not be an issue, but time always is. That’s especially
true now with product life getting shorter and shorter. Cell phones
are a perfect example. People often replace them yearly, not because
they no longer work, but because new phones offer useful new
functions. In that kind of environment, innovation isn’t enough. You
have to be early to market just to maintain market share, let alone
increase it.”
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designsUNLIMITED helps customers in fields from medical devices
to outdoor machinery develop new products. The company recently
used Protomold’s rapid injection molding technology to help
develop the Trapeze Networks Mobility Point™ 372. |
designsUNLIMITED
provides a continuum of service, from industrial
design through product engineering to liaison with manufacturing
sources. “Once it’s in production, we’re usually done,” says
Humphrey. “But until then we’re part of the client’s team.”
Trimming development time
One critical discipline at designsUNLIMITED
is speeding
up development in every way possible. “We’ve spoiled our customers,” Ventress says. “They know we’re committed to moving the project
forward and that they can call us anytime, evenings and weekends
included.” But being available 24/7 is just one part of what
designsUNLIMITED
does to speed the client’s job toward completion.
Another is seeking out and embracing any new technology that will
help move projects forward, faster, and more effectively.
The group’s work with plastic typifies the company’s development
process. A design typically begins on a whiteboard or as a “back of
the napkin” sketch, and progresses to software prototyping.
“Top-of-the-line programs like Pro/ENGINEER or SolidWorks let us
begin testing a part before it even exists in solid form,” says
Ventress. “The software lets us do motion studies and preliminary
stress analyses, and even generates photorealistic images the
customer can use for preliminary marketing of the product. The
software is fast, flexible, and inexpensive, and it lets us do as
many preliminary iterations as we need to, as quickly as the
computer can render them.”
The next step is a solid model, typically using stereolithography (SLA),
which produces a model in between an hour and a day. These models,
made directly from 3D CAD designs using a specialized laser-cured
resin, accurately reflect the shape and size of a part but are
rarely suitable for functional testing.
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To perform accurate functional testing on the Trapeze Networks
Mobility Point 372, designsUNLIMITED
turned to Protomold for
prototypes that function like the real thing. The Mobility Point
provides wireless LAN (WLAN) access to the network while enabling
secure mobility, quality of service for vital applications, and
seamless roaming. |
“We need to know exactly how a finished part will perform,” Ventress
says. “We have to understand how it will handle stresses, shocks,
and vibration. We have to predict its response to heat and cold,
electromagnetism, and other aspects of its environment. For example,
we recently developed a plastic clamshell enclosure for a wireless
access device that contained a lot of tightly packed equipment and
had to be as small as possible. It presented a significant thermal
challenge, since there was no room for a fan or other
heat-dissipating device. To make matters more complicated, the
device was designed for use in environments like warehouses, where
there could be significant heat and humidity, so we had to make sure
that the material we specified could handle both external and
internally generated heat. As we often do in situations like that,
we turned to Protomold for prototypes that don’t just look like the
real thing, but function like it as well.”
Real parts real fast
designsUNLIMITED
uses Protomold regularly for production
of functional prototypes. “The resin in SLA prototypes isn’t
suitable for thermal, electrical, or mechanical analysis,” Ventress
says. “Protomold, on the other hand, makes real injection molded
parts and can usually mold them in the same resin we specify for
production. The resulting prototypes are functional duplicates of
production parts, making them ideal for testing. Protomold stocks a
robust selection of resins, so we not only get real parts, but we
can get them in a matter of days. The only other way to produce real
injection molded parts would be traditional injection molding, but
that would take weeks or months and cost many times what Protomold
charges.”
Ventress considers rapid prototyping critical for several reasons.
The most obvious, of course, is speed to market of the finished
product. But at the same time, early availability of functional
prototypes lets developers get sample products out to users and
suppliers and begin collecting feedback that can be incorporated
into the development process. “We can begin addressing issues
without waiting until the end of the process,” he says. “At that
point it would either be too late to incorporate the information or
it would significantly delay product introduction. With Protomold’s
rapid injection molding, we not only get a faster product, but a
better product as well. You need real parts for that, not carved up
models. Typical rapid prototypes may be pretty pictures, but they
don’t work like real parts.”
Quick, comprehensive quotes
In addition to fast turnaround on the prototypes
themselves, Ventress likes the speedy turnaround of Protomold’s
ProtoQuote automated online quoting system. “When you’re going out
for multiple proposals, waiting for pricing can slow you down as
much as waiting for parts can. But ProtoQuotes are typically back in
a day with all the information we need. They’ll even let you know if
there are any design or moldability issues with the design you
submit, so you can correct it before proceeding.”
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With
Protomold’s online ProtoQuote® tool, designsUNLIMITED can
interactively explore parameters, such as the number of
cavities, surface finish, material, and lead time — and the
impact on price — as it develops client products. The fast
turnaround of Protomold’s automated quoting system helps the
company adhere to its “fast to market” philosophy. |
With an approved design, ProtoQuote allows real-time user
interaction, with immediate updates in pricing. Adjusting factors
like resin, finish, and delivery time, the designer can see the
impact on pricing, approve the quote, and confirm the order with
P.O. information from ProtoQuote that can be fed directly to
Protomold’s automated milling equipment to begin moldmaking.
Prepping for production
In keeping with his “fast to market” philosophy, Ventress
often uses Protomold for bridge tooling while final hard tooling is
being developed. “You can get tooling from China fairly quickly,” he
says, “but not nearly as quickly as from Protomold. We often work
with Chinese production companies, but it’s not a simple process.
There are language barriers and distance barriers. It’s not for
everybody.”
“Experience makes a difference in working with overseas producers,
but having your design fully proven here makes it a lot easier to
get exactly what you need,” says Ventress. “It’s a lot easier to
adjust a design at the prototyping stage than during production.
That’s another reason we believe so strongly in Protomold’s process.
Quick turnaround on real injection molded parts lets us reiterate
the design and tweak it as many times as necessary without
overrunning our deadlines. When we send a design to production, we
know it works, we know it’s moldable, and we know that the kinks
have been worked out.”
Teaming up with Protomold has helped make designsUNLIMITED
successful. “Lots of people can get you what you need when time is
not an issue; Protomold does it when every minute counts,” says
Ventress. “We do many different kinds of work, and every customer
gets our best. But when a project lets us work with Protomold, we
know it’s going to be a good experience.”