Greetings from MAN, Tooling & Production, and Manufacturing Center:

As we all look forward to 2010, I wanted to personally present you with our 2010 marketing package, designed to increase your brand recognition, build your web traffic, and especially expand your sales lead database for the upcoming year.

In BtoB Magazine’s October 2009 issue, a recent Industrial Marketing Trends Survey reported that 73% of respondents said "customer acquisition or lead generation" was now their primary marketing goal. The article went on to mention that when times are bad, marketers shift from a branding focus to lead-generation for generating revenue. We offer you both in each of our publications!

Three of the very best products to accomplish your 2010 marketing goals:

1. Manufacturing Center Product Spotlight is sent to 100,000 opt-in metalworking professionals each month via email, composed exclusively of timely product announcements which generate actionable leads. Click here to see a sample issue.

2. MAN–Modern Applications News eNewsletter also generates actionable leads, and is delivered monthly to 40,000 metalworking job shop subscribers with case history problem/solution articles, new products, show coverage, and industry news. For a sample issue, click here, or for the 2010 MAN Editorial Calendar, please click here.

3. Tooling & Production eNewsletters are sent out twice a month—each with fresh content—to its own 40,000 subscribers in large metalworking plants. T&P includes feature stories related to high-production operations, industry news, and also returns actionable leads to its advertisers. For a sample issue please click here.

All three media products above are designed to give you what you need in this unusual marketing climate: Leads, Leads, and Leads! The inquiries generated are not "click counts," but actionable leads your sales staff can use... names, titles, companies, addresses, emails and more. We also offer you our proven Sales Conversion Program, at no charge, to help turn these leads into real sales!

For an overview media sheet explaining the features of each publication, click here. Please give me a call to discuss which products will best meet your goals, or if you prefer, use this 2010 media proposal in Word format to fill in, and email back to me at your convenience.

Thanks and we wish you a very happy and prosperous New Year!